Think of social media management as the different pieces of a modern aircraft that work together to get the jet, your content, off the ground. And the pilot is your management tool.
Digital living is a part of our daily life. Followers, views, likes, etc. are terms almost everybody knows these days. And this brings into focus social media management.
If you want your brand to be a part of all the social hubbub without crossing the line between constantly sharing and constantly irritating, then you’ve got to do some things right.
Social networks are becoming more and more popular. When it comes to researching brands AND MORE. Want to get dinner at a good restaurant? Go online. Want to find out the best recipes? Get online. Want access to styling tips for a special occasion that’s coming up? Get online. Want a job of your choice? Also, hop online.
The research part includes reading reviews on Facebook. Or checking for discounts on Instagram and Twitter. Consumers now want to know what they’re getting themselves into.
So it’s important for brands to utilize every social media channel to their advantage. It’s one of the most effective ways of developing an engaging and productive relationship with your customer.
But there’s more about social media management that you should know if you want to do it right. Sharing and posting images/videos are supposed to attract the audience. And not shoo them away! So let’s delve into the topic deep to get a better understanding.
Social Media Management – What is it exactly?
The management part includes creating, scheduling and analyzing the content you want to post. On various social media channels. Such as Twitter, Facebook, and Instagram. It even involves engaging with this content.
Social media professionals at brands try to gain new customers/followers online. By maintaining and even improving the reputation of the business. Experts have the ability to handle all of the activity. On the diverse platforms currently up and running.
Responding to comments and developing strategies. Along with achieving long-term and short-term marketing goals, publishing content, and more. These are some of the most important responsibilities of a social media management team.
There are multiple tools as well that offer control in the department. You can hire such services and spend some money on management tools. If setting up an impressionable online presence is your priority!
Billions of people all across the globe are in touch with social media in one way or another. It’s a very popular global standard now. This is why there’s so much riding on how you handle your social media responsibilities to get noticed.
Speaking of getting noticed, here are the most common social media platforms you should make the most of.
So you’re all set to put together a solid game plan for managing your social media activity. The first step is to consider the most suitable social media platform for your brand or business.
In that case, go through the brief overview of the 6 most popular channels you can use. And also understand how each one benefits your online presence!
I don’t need to tell you how many active users this social media giant has. And they come from all kinds of diverse backgrounds too. People of all ages and both genders are a part of the huge user base.
So is your goal to make an impact on a broader scale? Then nothing works better than Facebook. A wider group of people is the correct way to put it.
Do you have more visual content to offer? If yes, you’ll be thankful for the creation of social media apps like Instagram. The audience of Instagram is younger by the way. Unlike Facebook that includes all age groups nearly equally. Instagram also has more women than men.
In light of the matter, as an entity, you can promote and sell more women-centric products or services on Instagram.
Millions of active users around the world; this is what Twitter is proud of. Did you also know that many users go on Twitter to search for new trends and brands? And that’s because this particular platform is where all the conversations take place.
People talk about trending topics related to their interests, hobbies, and work. Twitter is also a very common medium to share your content or opinion. With influencers, brands, and individuals. So how about you join in on those conversations and also share your unique content?
Are you looking to target businesses in various industries? If yes, please note that LinkedIn is the best for all such B2B brands.
The power of LinkedIn is that it helps you find and interact with like-minded people. Meaning if you’re interested in sharing content regarding your job title, industry, or company type, you can do so.
Google is the first biggest search engine, and YouTube is a close second. Uploading videos on this channel increases engagement to a large extent. You get to connect with the audience in a much better manner.
Video hosting on the YouTube platform is unlimited, which is great. Because this means your brand gets a wonderful opportunity to post video content as you wish. And on YouTube, you also give your viewers the chance to share your content on other channels.
After Instagram, it’s Pinterest that contains image-driven content. But when it comes to categories like fashion, DIY, home improvement, fitness, food, and the like, Pinterest offers more diversity.
So is the brand you’re representing selling a service or product that does justice to imagery? Then you might want to consider making Pinterest a big part of your social media management.
Benefits of Social Media Management for Your Business
The thing about services and tools for managing social media content is that they make the task of marketing easier. The end result of which is an increase in your profits. These tools place your brand and the message it represents right in the face of the target audience.
So here’s how proper management of your social media platforms can benefit you:
- A better understanding of your audience
In-depth, extensive analysis is a part of social media management. And when that takes form, you understand exactly where your viewers are coming from. Along with what they demand and who they are!
- Increasing your authority
When you can effortlessly post more than a single image a day, you’re more likely to get noticed. That too on multiple platforms at once!
- Being in control of the reputation of your brand
Management tools make room for monitoring feedback and comments more closely. This means you can respond as soon as possible.
- Saving time
The only hard part is to schedule your posts beforehand. But this is incredibly useful and much less time-consuming when managing various social media channels. So you don’t have to burden yourself anymore with constantly posting during the peak hours of the day.
- Improving customer support
Social media serves as an excellent way for your potential and existing customers to inquire. The pathway is very simple here. And, in turn, even you get the opportunity to respond quickly.
- Fostering innovation
What you’re doing with the help of social media and management tools is encouraging collaborations. Your every campaign does that across both new and old platforms.
Clearly, there are significant benefits associated with managing social media. So now you understand what it is, where to post, and why it matters. Now let’s get to the HOW part of it!
How to Make the Most of Social Media Management:
5 Tips for Improving Results and Saving Time
#1 Analyze available data
The engagement rate on any social media platform increases when more activity is noticed. So, for example, 40 extra tweets push 40 percent more traffic in the direction of Twitter. With 80 percent higher link clicks as compared to the week before that.
Getting visibility, in such cases, is quite difficult. Since organic reach tends to decrease. So you can combat this by posting more often.
Many brands and influencers also re-post the same content more than once. Like, for instance, 5 times in a single day on Twitter. Although don’t do this on Facebook. It’s tagged as spam-like behavior, which means users don’t like it.
Another great piece of advice is to know what’s in demand. You should stay aware of the trending topics related to your industry. So you can chip in every chance you get. Such a practice increases the engagement rate, no doubt. This equals to garnering more followers.
#2 Prioritize quality
Focusing on quality goes without saying you know. I mean what would you rather prefer? Having a nonstop flow of image and video content? Or ditching those useless posts and unnecessary information and posting nothing at all? If you ask me, I would pick the latter.
As a brand or individual looking to improve online presence, you have to share good enough content. Something that you know is more likely to be re-tweeted or re-shared across industries. And different social media platforms!
#3 Use tools for scheduling posts
How are you planning on managing so many social media channels at once? Do you not have a problem with MANUALLY posting more than 20 times a day?
If you don’t, then good for you. But let me tell you that you’re wasting precious time and effort in doing so. When you can just as easily make use of excellent scheduling tools like Buffer and Hootsuite.
#4 Utilize analytics
So you’re posting as much as you should. But how does it matter when you’re not seeing how many users are looking at those posts and even engaging? So it’s time to make your decisions depending on data.
I’m no expert when it comes to analytics. But that doesn’t mean I don’t appreciate the huge numbers that the metrics on social media have to offer.
As a brand whose priority is to grab attention and attract new followers, you should keep a check on your post engagement. Along with URL clicks! Both help a great deal as far as engaging and expanding your audience is concerned. They even help in driving more people to your website.
#5 Be an actual person, not a business
“Real people” have a higher chance of getting more followers and engagement. Than “business” accounts. Why do you think that is? It’s because the former connects with the audience on a more personal level.
This also includes finding and responding to disgruntled customers. Solving their issues is a part of social media management as well. The majority of companies with an online presence constantly deal with complaints or questions directed at them through social media. So it’s time to show you genuinely care.
Here’s another interesting fact I would like to discuss with you. Images attract more attention. Than any other form of content on social media channels. Particularly images with real people on them. They’re more likely to be re-shared or re-tweeted.
Handling not only content but also interactions. This is what social media management is all about. Your strategy should involve different platforms, obviously. Like Facebook, Twitter, Instagram, Pinterest, etc.
The management part extends beyond just posting updates, right? It’s equally important to plan your engagement with the audience. And so is implementing campaigns for generating visibility and reach.
With the correct management tool or system, you can expect to achieve focus. And streamline your marketing efforts. Such services allow you to make well-informed decisions. They also simplify promotion.
The ultimate goal is to make the best connections at the right time with the right people. And social media management helps you do exactly that.